LOGO DESIGN
Work In Progress (WIP) Club
DATE
June 2025
ROLE
logo design
The Work In Progress (WIP) Club primarily targets female art enthusiasts and artists, supporting one another through monthly art jams and booth opportunities. As one of the artists of the club, I have the opportunity to design a logo that embody the spirit of the club while appealing to the target audience.
Photography: Aisyah, Founder of Work In Progress Club
The process
I worked with Aisyah, the Founder, to understand the club’s creative direction, goals, values, and target audience. The information guides the direction of the design process, ensuring the logo captures the essence and desired vibe of the club while appealing to the right audience.
Concept
The word “WIP” is subtly formed using the shapes of art supplies, with a composition that embraces a bit of creative chaos—just like the process of making art. A warm, earthy color palette was chosen to add approachability and warmth. The overall vibe is fun, a little messy, playful, and warm.
Testimonial
I’m so happy with the logo Charlotte created for The W.I.P Club! After getting to know the intention and vision behind the art community, she nailed the vibe we were going for — it looks clean, professional, and the colour palette is perfect.
The whole process was easy and Charlotte was open to listening to feedback and making tweaks. Highly recommend working with her if you need a solid designer who just gets it.
— Aisyah, Founder of The W.I.P Club
