— CAMPAIGN AND PACKAGING DESIGN
WALK WITH ME, a social art campaign with anGie seah
— DATE
March 2025
— ROLE
Campaign and packaging design , including instruction cards, display panel, illustrations, graphical assets creation, and merchandise design.
The Walking Cane Art Kit is part of the participatory-based performance social art campaign “WALK WITH ME” by anGie seah, aimed at promoting creative aging. I collaborated with anGie to develop the kit, which includes packaging and graphic design.
The walking cane art kit redefines aging and challenges conventional views of mobility aids. It encourages individuals from all walks of life to embrace the aging process with an open mind and a light-hearted spirit. The kit comes with a delightful set of easy-to-follow instruction cards with line illustrations to guide users through the customization process.
The visual theme is extended to the display panel that describes the project and accompanying merchandise, including t-shirts, tote bags, and stickers.
