Logo design for Earth in Focus, Singapore Nature Film Festival. Photography: Roving Studio, Ian Mun.
— LOGO AND BRAND DESIGN
Earth in Focus, Singapore Nature Film Festival
— DATE
May 2024
Earth in Focus, Singapore Nature Film Festival aims to raise awareness of the natural world through films, photography, and other related educational activities.
This project focuses on designing a logo and a brand identity system that embodies the energy of a prestigious nature-focused film festival and resonates with the general public.
Logo Rationale
The logo design is inspired by the natural effect of a camera focusing on a subject.
The word 𝘦𝘢𝘳𝘵𝘩 is coming into focus, as depicted by the blurred edges of the circle frame and the repetitive e and h. It is like a camera lens focusing on 𝘦𝘢𝘳𝘵𝘩 as the main subject. 𝘦𝘢𝘳𝘵𝘩 is a powerful word that is enough to suggest nature and hence the main subject of the logo.
Brand Design Rationale
We went for a sophisticated, warm, and minimalistic style to reflect the festival’s prestige and inviting appeal to the general public. A minimalistic design allows the films and photography featured by the festival to shine.
A warm earth-toned colour palette and clean typeface with warm appeal were selected. The circle frame and typeface used in the logo are extended to the brand identity so that there is a strong connection in the vibe and style between the brand and the logo.
